Rainy Days on Saturdays Don’t Always Get Us Down!

rainy-day
Wow, what a day!

After last season’s perfect weather record and this season’s “nearly perfect” weather, we had a doozy of a day at market today! Rain, wind, then a mild respite and then more rain and wind. Sounds like a perfect market day, right? We would have pictures but the market manager didn’t want to take his camera out for fear of water damage. La-di-da.

This blog’s purpose isn’t to rehash weather though. Instead, let’s talk about how today really showcased how committed we all are to making the market a success. When I say we, I mean everyone. I mean the vendors, who start their work while most of us are sleeping and continue to work all the live long day so we can enjoy the fruits of their labor (pun intended Frecon!). Then, they stand in the rain all morning with hopes of making someone’s day with a Nectarine or Eggplant or a delicious baked confection. Without them, there is no market.

The market manager’s commitment is as strong as his beard is long. He ran around in the rain today moving signs, rearranging vendor stalls, looking for a working power outlet for vendors, conversing with and helping vendors throughout the day. Without him, there is no market.

The Ladies of the Ambler Steering Committee were all on hand throughout the day to help process credit card payments, direct customers, and also make all who braved the weather feel welcome. They brought the market to Ambler and their efforts to cultivate community through food truly represent the heart of the market. We can say figuratively and literally say that without them, there is no market.

Finally, we cannot discount you, the customer. This was a rainy, stinky day but you were undaunted. Vendor after vendor was impressed with the turnout on what would usually prove to be a lousy day. We at the Ambler Farmers’ Market are proud that our customers are so connected to the market that inclement weather doesn’t slow you down. You need your apples, your chard, your baguette and you don’t care if you have to stand in the rain to get them! We think that is pretty awesome. And, of course, without YOU, there is no market. Thanks for helping us make it possible.

With all that said…let’s hope it’s sunny next week.

Meet the Market – Compassionate Joe

 

Ambler resident, Joe Ronca, has done it again! Entitled Meet the Market, Joe put together a short vignette featuring Tag Saunders of Compassionate Joe talking about his product and how he got his start in the coffee business. We also learn about the social justice end of Compassionate Joe and how feeding hungry children goes hand in hand with serving some of the best coffee around! Market Manager Ben Bergman is in it, too…bonus, right? Enjoy, and look for more episodes of Meet the Market in the upcoming weeks!

Producer, Filmmaker, Graphic Designer, Musician and Foodie, Joe Ronca has lived in Ambler for about 12 years after getting back from film school in New York City. He has produced videos for companies across the country and has traveled the world shooting video. A self-described lover of Ambler, Joe has also produced a couple of commercials for the Ambler Skate Shop, designed a logo for the Ambler Candidate Community Meeting as well as a logo/tshirt design for Ambler Music.

For three years he has also produced an online sketch comedy show called Yes, Hello! www.yeshello.tv – shot almost entirely in Ambler!

This summer he will be directing his first feature length movie called “By The Dashboard Light” – a comedy about a driving instructor that will be shooting, of course, in Ambler!

Welcome to the Ambler Farmers’ Market

We hoped you enjoyed Ambler resident and market patron Joe Ronca’s vision of Opening Day at our market as much as we did. Market has never looked so beautiful and we are humbled by Joe’s portrayal.

Producer, Filmmaker, Graphic Designer, Musician and Foodie, Joe Ronca has lived in Ambler for about 12 years after getting back from film school in New York City. He has produced videos for companies across the country and has traveled the world shooting video. A self-described lover of Ambler, Joe has also produced a couple of commercials for the Ambler Skate Shop, designed a logo for the Ambler Candidate Community Meeting as well as a logo/tshirt design for Ambler Music.

For three years he has also produced an online sketch comedy show called Yes, Hello! www.yeshello.tv – shot almost entirely in Ambler!

This summer he will be directing his first feature length movie called “By The Dashboard Light” – a comedy about a driving instructor that will be shooting, of course, in Ambler!

Joe really appreciates our borough! He summed it up to us – “Basically I just love this town and enjoy doing whatever I can to make it great.”

Your video of market goes a long way towards that end Joe, and for that we thank you!

————

Joe let us know that next month he will being an Indiegogo fundraising campaign for his movie, “By the Dashboard Light” Show your support at facebook.com/bythedashboardlight

Memorial Day Weekend and the Ambler Farmers’ Market – Grass-Fed Beef Edition

Ethan 150691028611

It’s Memorial Day Weekend right? And you know you are going to be Barbecuing right? Since we have agreed so far, you should probably take our advice and stop at the Ambler Farmers’ Market to pick up a lion’s share of 100% Grass Fed Beef for the Barbie!

Grass-Fed beef begins as tender as any other beef, however, it can become tough if you cook it like you would cook any other beef. The reasoning behind this actually comes from the fact that Grass-Fed Beef is leaner than conventionally raised Beef. Because fat acts as an “insulator”, when meat has little fat, heat conducts quicker and can toughen the Beef. The trick is to cook Grass-Fed Beef slowly and DON’T OVERCOOK IT! Good news is that since there is less fat, you won’t notice considerable shrinkage on the grill.

Another tip is that if you plan on grilling Grass-Fed Burgers (and who isn’t?) use caramelized onions or roasted peppers to add moisture to the meat. Again, DO NOT OVERCOOK! These burgers should take about 30% less time to cook than regular ones AND you should take them off of the grill 10 degrees before it reaches the desired temperature – it would behoove you to invest in a meat thermometer. Don’t forget to preheat your grill.

With these tips, and quality Grass-Fed Beef from market, your barbecue is bound to be the meat of your friend’s and family’s conversations for weeks to come!

 

Saturday May 31st – Ambler Farmers’ Market’s First Annual Strawberry Festival!

strawOn Saturday, May 31st, the Ambler Farmers’ Market will be hosting our first annual Strawberry Fest! After a long Winter and somewhat uncooperative Spring, Strawberries will finally be abundant at Market and we want to celebrate!

Of course, the headliner is Strawberries so they will be everywhere – Clay Brick Farms will have plenty on hand for your purchasing pleasure. They will also have specials on everything Strawberry – Preserves, Honey Stix and more! Alice Bakery will be offering Strawberry themed confections, Cardinal Hollow will be offering Strawberry Wine for sale, the kids table will have a Strawberry theme and a special appearance by the Ambler Coop will also include Strawberry activities. Compassionate Joe will be servings Strawberry Frappes as well…all of this and EVEN MORE! Strawberry face painting you ask? You got it!

So let us take you down ’cause you’re going to Strawberry Festival at the Ambler Farmers’ Market! Strawberry Festival Forever!

Memorial Day Weekend BBQ and the Ambler Farmers’ Market – Fish Edition

 

Memorial Day Weekend – the unofficial kick-off to the Summer! With this weekend, many of us will be congregating around a barbecue, grilling up our Memorial Day meals. We at the Ambler Farmers’ Market take pride in the fact that we can be a one-stop shop for everything you need for your Memorial Day eatin’.

One thing we have this year for the first time is fresh caught fish. Shore Catch, our resident fish vendor, will be providing a wide variety of sumptuous seafood that you can flex your grilling skills on and impress your family and friends. You’ve never grilled fish before you say? Paranoid about the outcome of dinner with your in-laws tapping their feet in the dining room? Well worry not, market patron. Not only does the Ambler Farmers’ Market provide you with the means, we also will provide you with the method.

Here are some sure fire methods (ha ha) to grill up some delicious fish eatin’ this Memorial Day Weekend. Obviously, the first thing you have to do is come to market on Saturday and get the fish. We will be awaiting your arrival!

Grilling “Steak Fish” – Fish that you would refer to as a “Steak” – Tuna, Swordfish, Mahi-Mahi

  • Preheat your grill on High heat for 10 minutes. Make sure the grill is clean and coated lightly with vegetable oil
  • Grill the steak for 1 to 3 minutes or until the color changes at about a quarter of the way up from the bottom, Flip and brush the cooked side with olive oil. Cook another 1 to 3 minutes.
  • Flip again and cook another 1 to 2 minutes until the internal temperature reaches 130 degrees. Remove from grill and let it rest for a minimum of 2 minutes.

Grilling “Flaky-Type Fish” – Fish that flakes apart, not as tough as “Steak Fish” – Cod, Flounder, Haddock

  • Preheat your grill on High for 10 minutes. Cover the grill surface with foil. Drizzle the fish with olive oil and season to your liking. Reduce Heat to Medium
  • Add fish to foil, grill for 1 to 3 minutes or until color changes at about a quarter of the way from the bottom. Flip and brush cooked side with olive oil.
  • Cook for 1 to 2 minutes until the internal temperature reaches 130 degrees. Remove from grill and let it rest for a minimum of 2 minutes.

Grilling a Whole Fish

  • Preheat grill on High for 10 minutes. Place the whole fish on a single piece of foil. Make 3 cuts diagonally across each side of the fish, roughly a 1/4 inch deep.
  • Season as desired – salt. pepper, lemon slices, herbs, etc
  • Cover with another piece of foil, crimping edges. Reduce heat to medium and grill, uncovered for 8 to 10 minutes. After internal temperature reaches 130 degrees, remove from grill and let rest for a minimum of 2 minutes.

So there you have it! No matter how you cook it, it all adds up to YUM! See you at market!

Special Speaker This Saturday – Judy Wicks

Entrepreneur, Activist, Pioneer…Judy Wicks wears many hats. This weekend we are going to be hearing about them all as as she will be reading from her memoir, “Good Morning, Beautiful Business.” at the Ambler Farmers’ Market.

From her website: “Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way entrepreneurs, as well as consumers, can follow both mind and heart, cultivate lasting relationships with each other and the planet, and build a new compassionate economy that will bring us greater security, as well as happiness.”

Judy’s speaking engagements focus on the topics of local living economies, responsible business, and the role of the feminine in building a new economy. She has addressed communities throughout the USA and Canada, as well as Berlin, Delhi, Havana, Sydney, Brisbane and Melbourne. Her keynote presentations at numerous conferences provide insight and inspiration concerning the deep connections between local food, ecology, economy and social justice. Judy is popular with students and faculty and has presented at many universities including the University of Pennsylvania, Syracuse University, Keene State, the University of Wisconsin, Michigan State, Penn State, Bainbridge Graduate Institute, Yale, Harvard, Bryn Mawr and Haverford College, where she gave a commencement address and received an honorary degree. Find out more about Judy at JudyWicks.com. We expect Judy around 10 am.